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Neuromarketing is the science of measuring and analyzing the physiological response to marketing messaging in the brain.
The practice began when some of the largest consumer brands in the world wanted to understand the reasons why their customers made purchasing decisions. By using a Functional Magnetic Resonance Imaging (fMRI) scanner - basically a highly accurate brain scanner - marketers for the first time were able to understand what parts of the brain were responding to messaging, and could see feedback that was free from bias or miscommunication.
For most organizations the prospect renting highly expensive brain scanners is impractical and unimaginable. Applied Neuromarketing, while deeply rooted in the science and observations made with an fMRI, requires no brain scanner, but is instead a scientifically proven methodology to allow you to to start convincing and converting your customers at the decision making core of the Reptilian Brain.
What is the Reptilian Brain Brain and why is it important to YOU? In addition to the Right Brain and Left Brain, the brain is categorized in 3 separate parts which act as separate organs with different cellular structures and different functions. Research in neuro-sciences demonstrates that although the 3 brains communicate with each other, each one has a specialized function:
Also known as the neocortex this is the newest part of the brain and it is built to process facts, figures, logic and data. This brain is uniquely human and is by far the biologically newest part of the brain. Right now you're using this brain to process and understand concept of neuromarketing as portrayed in text. This part of the brain makes its deductions and shares them with other parts of the brain.
This is where we feel and process emotions and gut feelings. As the second newest part of our brain, it shares its observations with the other parts of the brain.
This is the oldest part of our brain and it operates on a fully subconscious level. It is what triggers us to jump when we see a stick because subconsciously we thought it could have been a snake. It operates purely as an implement to help us survive. Science has also proven that the Old Brain is the core decision making center of the brain, and decisions are driven through the old brains' perception of a message.
So now we know that the Reptilian Brain is the decision making center of the brain - and that the new and middle brain only rationalize the Reptilian Brain's decision. Logically, It makes sense that if we cut out all the extras and learn to communicate in the language of the Reptilian Brain we can most effectively drive buying decisions.
The problem is we know the new brain is pretty dumb. It only cares about survival - flight, fight, fear, and reproduction. Knowing it's motivations, there are only 6 stimuli that the old brain responds to. If we present our messaging in the context of this knowledge we can most effectively appeal to the Reptilian brain, and consequently drive a buying decision.
- The Reptilian Brain is Self-Centered - The Reptilian Brain Seeks Contrast - The Reptilian Brain Responds to Tangible Input - The Reptilian Brain Remembers Beginning and End - The Reptilian Brain is Visual - The Reptilian Brain Responds to Emotion
MediaSauce is born out of passion for helping organizations that want to accomplish big things in a short period of time.
We are the only group that applies a combination of Strategy, Storytelling, Technology and Creativity in every project we tackle. Great ideas fail in execution when one or two of these elements dominate a groups’ perspective. Giving each equal consideration, we generate fresh ideas that convey and deliver the right messaging and captivating visuals, at the right time.
By matching this fresh approach to solving problems with a thirst for innnovation and experience that arms us to achieve, you will find the fresh results your operation deserves.
Sum up your claims into one easy to understand visual that says it all. The big picture can be used for internal alignment, in print advertising, in your sales presentations and email marketing to drive home the point when you have one shot to make it happen. Cut through the clutter and deliver to the old brain.
Can you explain your claims in 60 seconds or less. We can. World class illustration and animation is matched with creative storytelling to produce award winning pieces that will deliver your message straight to the buy button.
This interactive tool will present, support and validate your claims in a fun and intuitive environment. You can use it in presentation tools or as a component on your website. Embedded testimonials and claim specific data give your viewers the executive overview to what you're all about and present you as the solution to their biggest pains.
Are you over the logo? Wondering if what you have now will still work when you start transforming your message. Look to our experienced and face-melting, talent filled design staff to lay the foundation for your new "more neuro" look. You'll not only get a new logo, there's also custom a created brand style guide to assure your standards are set and stay that way.
The most important part of the neuro-based approach is backing up your claims by showing evidence of success in solving pains similar to those of the viewer. Of the number of approaches we'll take to produce proof through data and the written word, the best way to achieve trust is through the use of very specific client testimonials. MediaSauce will help you find the right people to feature, the right questions to ask, and the right way to deliver the story you need to tell.
Those obligatory text-filled, drama deprived Power Point slides your sales team slops together the night before the presentation just don't cut it anymore. We know how to sell, and we know how to captivate an audience. We work with you to concept and build flexible presentations of all sizes, to assure your time on stage is built for the audience who sees it. More importantly, it's going to lead to a sell, not a snoozefest.
The Internet has changed, have you kept up? An effective website should never feel as stale as that stack of leftover brochures. It needs to be alive and engaging. It needs to tell stories and drive conversion. It needs to close deals when you can't be there. Does your site do that? It can. Using targeted strategies that drive your results and powerful content management systems that put you in control of your messaging, a Web Refresh will transform the way your business uses the web.
Think exponentially, act incrementally. That's one of our favorite mantras at the Sauce. Strategy to reach market domination starts from the ground up. We'll send the right messages to the right audiences and create the conversion you are looking for. When you look at the plan holistically you can reach for the stars, while setting realistic goals that leave room for flexibility as we explore and market test.
Data visualization simplifies the complex by making the abstract seem tangible. These infographics explain processes, validate statistics, and clarify information in ways that words alone simply cannot. In a world increasingly saturated with data and information, they are a potent way break through the clutter, to tell your story, and persuade people to act.